- The most in-depth feature stories among the three magazines. They are thoroughly researched and Fortune works hard to interpret the facts and draw conclusions, as opposed to just aggregating and reporting information.
- More than either of the other two, Fortune will profile prominent executives, giving you a unique window into their philosophy and how they rose to prominence.
- The investing section near the back is always decent and there's a reasonably good focus on technology, both devices and companies.

Why is it my least favorite?

- Fortune clearly has a liberal bias, with frequent articles on employee rights, racial or gender-oriented issues, philanthropic causes such as AIDS, and the general plight of the poor, the elderly, or working mothers. Nothing wrong with that, and some of these articles are eye-opening. But I mainly read business magazines with an eye toward investing, so these types of articles fall outside that scope.
- Yeah, there are too many ads and special advertising sections. It is a necessary part of the world of magazines (or else you'd be paying triple the price for a subscription). But it's still annoying.

Although they seem to be substitutes for each other, Fortune, Forbes, and BusinessWeek each provide something different enough that I see the value in subscribing to all three (and I have been doing so for a decade). If you're looking to go beyond the weekly headlines and want business-oriented articles that don't always have an investment angle, then Fortune seems to be the best bet.


Decent magazine, but just try cancelling your subscriptions and see what happens   November 19, 2007
K. Klein
15 out of 15 found this review helpful

The articles are well done and thoughtful, and I enjoyed the magazine for the most part (except every couple of months there will be an issue with a cologne or perfume ad so soaked with perfume that it smells so strong it makes you gag to open it).

However, the big problem came when I decided to cancel my subscription (I had gotten very busy and knew I wouldn't have time to read it for about 8 months). It was set up for automatic renewal, with a specific date I had to cancel by. I was going to cancel two days before that date, but for some reason they processed the automatic renewal about a week and a half early. So my card got charged. I had to call up to talk to someone to get it cancelled and my card credited. Three weeks later, still no credit to my card. I call back. They say they will take care of it. A week later, my card gets credited for 19.99--ten dollars short what they charged me. I call back to get them to credit my remaining ten bucks. A month later, nothing. I call back. While I'm explaining to the customer service person, we get disconnected. I call back right away. I get a message saying that all customer service personnel are attending a customer service training session to improve customer service (it'd be funny if it hadn't been so infuriating) and are unavailable to take calls, so try again tomorrow. I go to the website and leave an email explaining what happened and asking them to get back to me. I get an automatic reply that says all email requests will be responded to within 2 business days. Ten days later, still no contact from them. I call back, talk to someone who says sorry about the mistake, we'll process your ten dollar credit. Two weeks later, still no credit. I call back again. They say that they sent a check instead of crediting it to my card. The check went out on September 29. I tell them I never received it. They say I have to wait 90 days. If no one cashes the check by then, I have to call back and request another check. So now I have to wait another month. And at that point, will this get solved??? No idea. Probably won't bother because I don't have time to fight over ten bucks. But I will definitely not be subscribing again, and will probably think twice about any Time Warner magazine.


Great articles, but disorganized a bit, plus too much Ads.   March 26, 2002
Fan Wang (Beijing, China)
28 out of 32 found this review helpful

I am royal reader to Businessweek and Fortune. I love both, but which is better? Fortune is like the fashion magzine in the business world, and Businessweek is more news centric. Fortune always has at least 5 or 6 very interesting featured articles about people, companies, or the economy.They are always insigtful, personal (as if the writer is talking to a friend), well researched, and perfectly structured. These long essays is the core of Fortune, but the rest of the magzine, columes, personal finances and so on, aren't as good. 50% of the magazine seems to be ads, and the contents are not as tightly connected together in a clear manner as the Economist or Businessweek. That's why I think it's like a fashion magzine. On the other hand, Businessweek doesn't have articles as well written, but comes weekly and covers everything important during that week or so, which gives you a complete view of the business world. Both magazines are fasinating to read, so what are you waiting for?


Must read to stay on top of the world of business   November 6, 2002
8 out of 8 found this review helpful

Fortune is a must-read for anyone who needs to stay on top of the business world. I have been reading Fortune for 4 years and I try to make time to read each edition cover-to-cover. Fortune is the authoritative guide to keeping up to date on the most important events, companies, and people affecting business around the world. It's stories are in-depth, enjoyable, fascinating, and educational. One of my business school professors thought that Fortune articles were often written better than Harvard Business School case studies!


Best Money Magazine available.   October 27, 2001
Geoff Easton (Bainbridge Island, WA United States)
12 out of 14 found this review helpful

It seems that the what people wanted in a money magazine in the boom times became distorted. Too often they became either vehicles for 'lifestyle' articles or cheerleaders for a particular sector or investing methodology. Fortune is a welcome standby. It's very corporate (I believe it is a Time/AOL company) but it does not really pull any punches. Solid reporting and a nice breadth of topics make it one of the few magazines I read from start to finish on the day it arrives. Also important is that it's political persuasion is mixed, it is certainly not a mouthpiece for Conservative or Libertarian causes. If you need a personal finance magazine, this is it.